Surfer Fashion
2011

Fashion Won’t Make You Good At Sports – That Takes Practice!
Ask any serious sportsman and he’ll tell you the same thing – they hate posers. Yeah, sure, they like to wear the fashions that identify them as being into a particular sport, but they don’t get obsessed about it. There’s something really wrong with people who do.
Every sport has its own fashion labels and no sportsman will deny it. After all, there’s nothing special about a brown boot until it has its identifying label attached to it. Then you will know whether its a ski boot or another kind of boot. Clever marketers know that different labels are attached to different sports, so they make casual footwear as well. Those who buy their brand of sports boots will also wear their brand of shoes.
Ditto for watches. Surfers and sailors need to wear waterproof watches and they like ones that look good. They don’t, however, wear the watch just because it looks good. What use would a leather watch be to a surfer when he’s being hit over the head by a giant wave!
A men’s sport watch with a surfing label sells well with surfers, but hardcore surfers don’t feel the need to buy a leather one as well. They wear the one watch everywhere and look down on surfers who have another watch just because it looks good! The see them as posers. It may be an unfair judgment, but if you’re trying to fit into surf culture, bear it in mind!
There is a deeper issue behind the surfers’ prejudice against going overboard with fashion. Surfers, real surfers anyway, don’t feel like they need to show off to the world that they are surfers. It’s part of their being. That’s why others look up to them and try to emulate them.
Those who think they’ll be part of the surfing subculture just because they wear the same brand labels surfers wear are missing the point entirely. Surfing is about practice and effort, not about looking cool. They’ll just laugh at you or worse if you think they’re going to accept you just because you wear the same clothes they do.
Fashion is nice, but skill is all important. Go ahead and buy those trendy watches and shoes, but stay away from the slopes or the waves if you don’t want to tackle them head-on!
Surfer: A Fashion Film
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