Jewelry Olivine
2011
Consumer mistakes on buying jewelry
Consumer mistakes on buying jewelry
The first misunderstanding is buying pure gold jewelry In order to keep its value.
In fact, buying jewelry is not only to hold its value, but also to beautify people’s daily life, especially buying jewelry with precious stone inlaid, do not pursuit of pure gold, K gold is a better choice, such as eighteen K gold, fourteen K gold. Pure gold is too soft to embed the gemstone firmly, and it’s hard to maintain a certain modeling.
The second misunderstanding is that jewelry is very expensive, ordinary people cannot afford consumption.
But, actually, jewelry has a high middle and low at all levels to suit the different needs of consumers; there is a price difference between them. Our country’s jewelry market is mainly of middle and low consumption until now, people can totally subject to their economic strength to buy.
The third misunderstanding is wanted to buy high quality jewelry at low price.
It would never be possible to buy jade which with green and appear at a low price. Using of cheap consumer psychology, some businessman sell the imitation gemstone jewelry at a low price. So, when buying jewelry, must buy products from the company which has a good reputation, and the state-level appraisal certificate, also has the detailed invoice. Because once produce a problem, has also been resolved basis.
The fourth misunderstanding is the more pursuit of perfect jewelry.
Some customers are cautious in choosing gemstone jewelry, they are afraid to buy gemstone jewelry with any impurities or micro cracks. In fact, the real natural gemstone jewelry will be with some microscopic defects of one kind or another. It’s not a big problem, if they do not affect the jewelry’s external beauty. Like emerald, it is almost impossible to buy one without any crackles and enclaves.
The fifth misunderstanding is the gemstone is hard, and does not afraid of breaking and dropping.
Generally, gemstone is really harder than ordinary stones, but it’s not equivalent to not be afraid of breaking and dropping. Some gemstone are easily broken, because the higher its hardness, the lower its toughness.
The sixth misunderstanding is that the most cost-effective is to buy high-grade jewelry.
In many people’s view, only high-grade gemstone is real gemstone, and regards much mid-and-low range jewelry as semi-gemstone. This is a consumer mistake. Like olivine, opal, amethyst is real gem, has its own unique beauty, and has better decorating effects.
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